2011 Hot Wheels Convention Customs Coverage

Oct 16, 2011 2 Comments by

The annual Hot Wheels Collectors Convention took place last week in Los Angeles. There were tons of great creative customs to be seen. I had the opportunity to talk customizing with several creative individuals; some I have known for years, and others I had the privilege of meeting for the first time. New or old friend, all of these artists are talented and super enthusiastic. The below group of photos is from the contest; I was unable to talk to every entry’s owner, but enjoyed seeing every one of these creative creations first hand.

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After the customs contest, I invited several of the artists to the DCX room so we could have a closer look at these masterpieces. The photos below are the entries that we got an up close and personal look at.

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A special thank you to all of the artists who came up to our room to allow us that closer look.


Featured News, Greg Roque

About the author

I'm Greg " Goyo " Roque the owner of www.diehard-diecast.com. I gained my appreciation of "all things cars" by visiting countless car shows with my father from the time I was eight years old. As a teen, I built plastic models and assisted in building my first 1:1 scale car; a '62 Chevy Biscayne. Later in life, I fed my auto interests by building other full scale cars such as a '55 Ford F-100, a '64 Cadillac convertible and a '59 Ford F-100. As adulthood limits the fun for most of us; I had to put myself on a strict diet of only one full-scale car at a time. To supplement my cravings I built up a collection of die cast cars. It was my genuine love and appreciation of the automobile, and the scaled down versions of my favorite cars which led me to become a diecast retail vendor. Being a true auto enthusiast and living in L.A. I’ve spent many long weekends at the Petersen Automotive Museum. These visits to the Petersen and its Hot Wheels Hall of Fame exhibit led me to a long lasting diecast partnership with the museum. I was fortunate enough to help the museum with choosing some of the castings for their past Hot Wheels limited editions. The limited run of "Petersen Rocket Oils, were graced with my concept of a hot flame design. I also designed the cool white flames scheme on the 2009 Liberty Promotions Holiday Wagon Drag Bus. The world of die cast customizing is growing quickly and I intend on making every effort possible to promote this part of our hobby to auto enthusiasts worldwide.

2 Responses to “2011 Hot Wheels Convention Customs Coverage”

  1. Dan Acosta says:

    It was great meeting you. Loved the stuff in your room. Was digging the over sized magazine covers. See you next year.

  2. Albert "kool51" Avila says:

    Nice meeting you Greg, nice talking to you., keep in touch.., thanx for the great pics!!!

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