As Hot Wheels’ 50th Anniversary year comes to a close, we wanted to take a look back at what made the brand so successful right from the start. A big part of it was the commercials! If you were a kid growing up in the late ‘60s-early ‘70s you know that those ads made Hot Wheels look like the fastest, coolest toys ever—especially those race sets!
Sure, the music and the clothing—and those haircuts!—might seem a little dated today, but the essential message about the speed, excitement and fun of Hot Wheels still comes through after 50 years.
1968—Introducing Hot Wheels to the world
1969—Super-Charger Race Set
1970—More Sizzlers… and is that Orson Welles narrating?
1970—Snake & Mongoose Race Set
1974—Thundershift 500 Race Set