Vintage Commercials: How Hot Wheels Got Hot! [VIDEO]

Vintage Commercials: How Hot Wheels Got Hot! [VIDEO]

As Hot Wheels’ 50th Anniversary year comes to a close, we wanted to take a look back at what made the brand so successful right from the start. A big part of it was the commercials! If you were a kid growing up in the late ‘60s-early ‘70s you know that those ads made Hot Wheels look like the fastest, coolest toys ever—especially those race sets!

Sure, the music and the clothing—and those haircuts!—might seem a little dated today, but the essential message about the speed, excitement and fun of Hot Wheels still comes through after 50 years.


1968—Introducing Hot Wheels to the world

1969—Super-Charger Race Set


1970—More Sizzlers… and is that Orson Welles narrating?

1970—Snake & Mongoose Race Set

1974—Thundershift 500 Race Set

Updated: December 20, 2018 — 3:19 PM
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