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Toy State and Mattel Partner for Hot Wheels Brand

Toy State and Mattel Partner for Hot Wheels Brand

Toy State and Mattel Partner for Hot Wheels Brand Mattel’s Hot Wheels has entered a new licensing partnership with Toy State, a manufacturer of licensed and highly stylized lights and sound toy vehicles. The agreement kicks off this year and runs through 2016. Toy State will develop high-octane custom versions of Hot Wheels’ R/C and […]
Hot Wheels Elite 1:43 Ferrari 250GT SWBs: Power Trio

Hot Wheels Elite 1:43 Ferrari 250GT SWBs: Power Trio

Mattel knows a thing or two about manufacturing might; the toy giant has long been a model for concept-to-consumer planning in the hobby and games segment, with licensing, delivery, and market awareness playing into its every move. A few years back, that included a boost to the Hot Wheels brand vis a vis a groundbreaking […]

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