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It isn’t every day that we get to witness the birth of a new die-cast company, but that’s what we’ve got with 1 Badd Ride. In fact, we have the very first production-spec samples of what looks to be one of the big news items of 2006 in our hot little hands. Here’s what we know: the theme is souped-up modern American performance cars with a focus on realistic modifications, quality casting and tons of detail. The line is geared toward the knowledgeable-car-guy audience, so tasteful and realistic tuner tricks are the rule, and we definitely appreciate the authenticity.
 The first two 1:24 cars will be the C6 Vette and ’05 Mustang. Preliminary inspection reveals levels of detail well beyond what we’ve come to expect of an entry-level mass-market car; the manufacturer says 70 to 80 parts, and you can see that when you peek under the hood. These cars feature fully three-dimensional multipiece engine moldings, articulated suspensions and detailed interiors. This is technology we expect in midmarket models, but these babies will be available in your local Wal-Mart and other big-box stores right around the first of the year (just as you’re probably reading this) for less than $15!
 Also arriving at about the same time is a companion line of sport trucks carrying the Truckin’ magazine name. The trucks come in two stylesbig suspension off-roaders and lowered street-cruisers. Both feature elaborate, high-quality paintwork and display a level of detail comparable with that of the Badd Rides. And the Truckin’ and Badd Rides lines have a full complement of 1:64 little brothers.
 With superior detail, excellent prices and nationwide retail availability, these cars are poised to make a splash. Just remember where you heard it first! 1 Badd Ride; distributed by ProMarkCo Ltd. (479) 271-7205; 1baddride.com
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