CONCORD, N.C. (Aug. 24, 2007) Back by popular demand, Motorsports Authentics, the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, announced today the re-launch of the Action Racing Collectables (ARC) brand for its core line of die-cast. Joining Motorsports Authentics President and CEO Mark Dyer today at the press event at Bristol Motor Speedway was Action Performance founder Fred Wagenhals as well as several current and former NASCAR NEXTEL Cup Series drivers that are distinguished as the top 10 die-cast producers of all-time.
Launched in 1993, ARC was the flagship brand of Action Performance Companies, known now as Motorsports Authentics, and was developed with four guiding elements: developing and maintaining exclusive licenses with top drivers, manufacturing controlled quantities, streamlining distribution and demanding high quality products. Motorsports Authentics reintroduction of the Action brand to its die-cast line leaves no doubt that the company is Still the Choice of Champions.
Action is one of the great brand names and traditions in the history of NASCAR merchandise, Dyer said. We are excited to bring back this terrific brand by popular demand and appreciate the involvement of Action founder Fred Wagenhals in helping design our 2008 product line. Our Action motto for 2008 rings true as we certainly are Still the Choice of Champions.
Motorsports Authentics markets and distributes its line of die-cast and other product through a variety of channels including its Authorized Dealer network, the Racing Collectables Club of America (RCCA), QVC, GoRacing.com, Trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. Fans and collectors expecting and demanding the highest quality product can look for Action-branded die-cast beginning in 2008.
My vision was to make an authentic collectable die-cast car replica featuring all the popular drivers in motorsports, Wagenhals said. I am proud to be part of the rebirth of the Action brand through Motorsports Authentics and under the new leadership of Mark Dyer, the collector will once again be able to enjoy the beauty, quality and workmanship of true Action Racing Collectables.
RE-LAUNCH OF ACTION RACING COLLECTABLES
Die-cast are basically the trading cards of NASCAR, said Jeff Gordon, driver of the No. 24 DuPont Chevrolet. They preserve the rich history of the sport and extend NASCAR beyond the track in a way no other collector item can. Re-launching the Action Racing Collectables brand will further solidify die-cast as racings number one collectable.
About Motorsports Authentics, Inc.
Motorsports Authentics, Inc. is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The companys products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired
memorabilia. Motorsports Authentics markets and distributes product through a variety of channels including their Authorized Dealer network, the Racing Collectables Club of America (RCCA), QVC, GoRacing.com, Trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Motorsports Authentics, please visit the Web site at www.motorsports-authentics.com.