NEW VIDEO: DCX Interviews Carson Lev

Jun 07, 2012 No Comments by

Chances are good that if you have anything related to Hot Wheels in your collection – be it a model, or, more specifically, any of the other, non-wheeled goodies that wear that brand – you’re holding a piece of Carson Lev’s brainchild: the marketing and merchandising of one of the most successful brands in the world. These days, Carson – who cut his teeth back in Ed Roth’s shop, back when he was a kid –  is in cahoots with Chip Foose, helping to keep the designer’s substantial talents in the forefront of modern car culture. In between, he’s been a designer, artist, patent holder, engineer – and even carried the Olympic flame, once. No, really. We’ve seen it.

That’s why we listen when the man talks. We got a chance to spend a good chunk of time at the Die Cast X Collector’s Expo with Carson, and he gave us an insightful interview about Foose, the return of Overhaulin’, his life in the car hobby - and just how much life is still left in it.



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About the author

I was always crazy about toy cars and car-themed play sets, but I got hooked on car models when my cousin sent me a pair of built-up AMT kits - a '61 Continental and a '57 Thunderbird. I was six or seven years old when another cousin - Carl - showed me how to build and paint, and by the time I was nine, I had a pretty good collection and a great "spares box" on hand. The original Auto World catalogs were my dream books; my allowance was spent before it was ever earned, and I knew every hobby store and model retailer on Long Island. Then came slot cars, Cox .049-engined Baja Buggies and airplanes, and, ultimately, the real things. I still have some of those old models, and when time allows, I still build or detail scale cars. But it's the ready-to-display replicas and scale racing models that have really had me jazzed for the past fifteen years or so. The "mint" diecasts and the 1:18 American Muscle cars that I cut my serious collecting (and writing) teeth on back then led straight to the current crop of offerings from high-end makers and models in every scale. I also love scale model photography, and shooting, scoring, and producing videos of the models I love. I'm a proud member of the DiecastSpace Diecast Hall of Fame, as well as the Diecast Car Collectors' Club Diecast Scale Model Hall of Fame. I'm also proud to be a part of the Die Cast X Team, and as Editor-in-Chief, I'm looking forward to years of growing the publication and showing new collectors how much fun this hobby can be. And, yeah - I still have that spares box.
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