They’re Back……Muscle Machines Are Back………..

Jan 17, 2012 5 Comments by

MAY CHEONG GROUP ACQUIRES MUSCLE MACHINES BRAND
 
The May Cheong Group (MCG), manufacturers of the die-cast and radio control brands Maisto and Bburago, have announced the acquisition of tooling and intellectual property of the Muscle Machines brand from Bodylines/Bruce Schultz, the famed 3D artist who worked on the original models. Terms of the transaction were not disclosed.

Muscle Machines was first launched by Funline Merchandising Company in 1999. The company sold to Action Performance in 2003 which then merged with Motorsports Authentics. The Muscle Machines brand, which features American muscle car replicas with exposed chrome-plated engines, beefy rear wheels, and on the larger scales, steel braided hoses, took vehicle aisles by storm in early 2000. The distorted cars with cartoon-like features were best represented on trading card art created by popular Australian artist Rohan Day which accompanied the 1:64 models and much of the packaging. Day has also been retained by MCG to create new artwork for the line.

“We are ecstatic to add this iconic brand to the Maisto line,” said Rick Berman, Director of International Licensing/Marketing/Design. “The vehicle aisles could use some excitement, something unique. The return of the Muscle Machines brand will create immediate buzz and we have long-term plans to sustain the excitement for years to come.”

The company is planning to unveil the Muscle Machines line at the Nuremberg and New York Toy Fairs this February and to ship to the market towards the end of Q2 2012. The official re-launch will include original castings in 1:64 and 1:24, at least 2 original 1:18 models, and 1:18 radio control. New tools for 1:64 and 1:24 are scheduled for Q4 2012.

More information will soon be available at www.musclemachines.com and www.maisto.com.

Featured News, Online Exclusives

About the author

I have been a car guy since my early teens. From managing a performance center on Long Island NY to being a partner of the world’s largest traveling global car show series; my career path has taken me on an exciting journey. I have consulted for MTV, McDonalds, Turtle Wax, Dodge and other high profile companies and have been published in multiple automotive journals. Alpha Penguin Publishing recruited me to co-author “The Complete Idiots Guide to Customizing Your Ride” for which one of my cars graces the cover.My diecast addiction began about 12 years back. My girlfriend at the time knew I was saving for a Mustang Cobra. She thought it would be humorous and purchased a diecast version to hold me over for a while. What was an initial joke struck a chord because I was fascinated with how Hot Wheels could make such a cool replica for a buck. The next time we went shopping I stopped in the toy aisle and ended up purchasing additional Hot Wheels and a few Jada vehicles. Well you all know the story from here; one shelf led to a book case. The book case quickly became an apartment filled with hundreds of HotWheels, Jada and other 1:64th scale replicas. Next came my introduction to 1:24th and 1:18th scale die cast and twelve years later I am the proud owner of a collection that is displayed in a 2000sq foot facility with a current count of over 12 thousand unique pieces. My then girlfriend, now wife, has a lot of patience for my hobby and my two little girls enjoy it with us too.Today I find myself fascinated with all scales and all models of customized vehicles. From tuners to rat rods, lead sleds to pro street drag. I do have an appreciation for the well delivered OEM vehicles as well. Most of all I enjoy the hunt to complete a set or series of vehicles. I look forward to being a part of DieCast X Magazine and helping to strengthen, grow and deliver our hobby to people who do not know how rewarding it is to an individual and a family.

5 Responses to “They’re Back……Muscle Machines Are Back………..”

  1. Steve Walker says:

    THIS IS AWESOME!!!!!!!! I bought my first ones before they hit the big stores, I hope Maisto does them justice

  2. bruce weise says:

    Awesome, hopefully some new models, I’ve got most of the originals.

  3. MUSCLE MACHINE MAD MAN says:

    I have always beleived in this line … I was never a collector before Muscle Machines. They got me wanting more from the very 1st car. It is great news to hear Rohan Day will still be doing the art ! I have tried to collect other brands of 1/64th die cast, but Muscle Machines are all that can fill my need for Muscle cars – Hot~Rods !!! The outrageous motors busting outta the hoods, the big beefy tires & headers dragin under the finns, flames and candy apple paint ! Those who say they would like them if it wasn’t for exaggerated engines & cartoon like appearance JUST DON”T UNDERSTAND ! Muscle Machines are for us real car people who still beleive in American Muscle. Bring that Baddass line back !

  4. Robert says:

    I hope Die Cast X magazine does a 10 or 20 page photo article of the new Muscle Machines. I cant find any good photos to drool over. Maybe Maisto will do a photographic press release to show us what to expect. I really cant wait to see the production cars of all scales. I have heard that Walmart was severely limiting 1/18 scale vehicles because they took up to much room for them but hopefully the recession will change there thinking and allow 1/18 scale again.
    Hurry Maisto

  5. שולחן מחשב says:

    היי הידעתם? ריהוט משרדי הינו כולל מחיצות אקוסטיות וריהוט משרדי יוקרתי וכסא משרדי

Copyright © 2014 Air Age Media. All rights reserved.