Auto World Changes Limited Edition Forever With TRUE L.E.

Sep 14, 2011 1 Comment by

True L.E. (Limited Edition) is the first line of collectible die-cast to actually destroy the tool after the production run is completed. The destroyed tool even becomes part of the collectible, as shavings from the die-cast tool are packaged with each car. To prove that the tool is destroyed, Round 2 will make a video of the event widely available in October.

“We’re thrilled to revolutionize the industry again by redefining the standard for limited edition die-cast,” states Tom Lowe, President of Round 2. “True Limited Edition is an entirely new concept in die-cast collecting because once a production run is final, we destroy the tool! Then to top it off, you get some of the actual tool with each vehicle. Like no die-cast brand before, there will always be a finite number of vehicles, forever.”

The three-inch-long cars are featured in four colors per release. Each car will be built with a diecast metal body and chassis, treaded tires, and a detailed engine with multiple parts. The cars are each individually serialized under the opening hood. The initial release car will feature a custom 2010 Wide-Body Dodge Challenger styled after Lowe’s personal muscle machine. The line will debut exclusively at Toys”R”Us in late October, with a limited quantity of 5,000 pieces in two Dodge factory colors – Brilliant Black Crystal Pearl and Stone White – to be sold at Toys”R”Us retail locations. Next, in November, hobby stores and will exclusively feature both two additional Dodge factory colors, Bright Silver Metallic and HEMI Orange. The next True L.E. vehicles to be produced will be the Hennessey HPE700 Chevy® Camaro®, and the Callaway SC652 Chevy® Corvette®.

“We believe that the die-cast collector will jump on this concept,” says Lowe, “mainly because we’re limited edition, but we prove it in a very finite way.”

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About the author

I have been a car guy since my early teens. From managing a performance center on Long Island NY to being a partner of the world’s largest traveling global car show series; my career path has taken me on an exciting journey. I have consulted for MTV, McDonalds, Turtle Wax, Dodge and other high profile companies and have been published in multiple automotive journals. Alpha Penguin Publishing recruited me to co-author “The Complete Idiots Guide to Customizing Your Ride” for which one of my cars graces the cover. My diecast addiction began about 12 years back. My girlfriend at the time knew I was saving for a Mustang Cobra. She thought it would be humorous and purchased a diecast version to hold me over for a while. What was an initial joke struck a chord because I was fascinated with how Hot Wheels could make such a cool replica for a buck. The next time we went shopping I stopped in the toy aisle and ended up purchasing additional Hot Wheels and a few Jada vehicles. Well you all know the story from here; one shelf led to a book case. The book case quickly became an apartment filled with hundreds of HotWheels, Jada and other 1:64th scale replicas. Next came my introduction to 1:24th and 1:18th scale die cast and twelve years later I am the proud owner of a collection that is displayed in a 2000sq foot facility with a current count of over 12 thousand unique pieces. My then girlfriend, now wife, has a lot of patience for my hobby and my two little girls enjoy it with us too. Today I find myself fascinated with all scales and all models of customized vehicles. From tuners to rat rods, lead sleds to pro street drag. I do have an appreciation for the well delivered OEM vehicles as well. Most of all I enjoy the hunt to complete a set or series of vehicles. I look forward to being a part of DieCast X Magazine and helping to strengthen, grow and deliver our hobby to people who do not know how rewarding it is to an individual and a family.

One Response to “Auto World Changes Limited Edition Forever With TRUE L.E.”

  1. Auto World Changes Limited Edition Forever With TRUE L.E. – Die Cast X | Vehicles Spot says:

    [...] edition, but we prove it in a very finite way.”Auto World Changes Limited Edition Forever With TRUE L.E. – Die Cast XInternet Marketing Tools jQuery(document).ready(function($) { var data = { action: "cbm_ajax", [...]

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